The basic definition is a message delivered in a way that bypasses the critical mind and accesses the subconscious directly. In the case of “subliminals,” however, the term usually refers to a set of instructions / affirmations / etc. that bypasses the critical mind and accesses the subconscious directly in order to reprogram and influence the subconscious mind toward a particular goal. For example, our Ascension subliminal is a personal power / alpha subliminal. All of the subliminal messages are pointed at that particular goal: to increase your sense of personal power. The Mogul subliminal helps you become a successful entrepreneur.
There are multiple ways to subliminalize messages. At SubliminalClub, we primarily use the ultrasonic method, powered by our proprietary ActiveAudio ™ technology. It works like this: Sound waves exist as variations of pressure in a medium such as air. They are created by the vibration of an object, which causes the air surrounding it to vibrate. The vibrating air then causes tiny hairs in the human ear to vibrate, which the brain interprets as sound. While the human ear can theoretically hear up to 20khz, most people generally stop consciously perceiving the sound at around 16khz, but the brain still processes the sound. Our subliminal programs reside in this range, allowing you to play them anywhere at any time, maximizing your exposure time and enhancing your results.
Subliminal messages work better than spoken affirmations. With spoken affirmations, the critical, conscious mind has time to actively contradict the affirmation. Subliminal audio bypasses the conscious mind and speaks directly to the subconscious mind.