One 3-minute loop and I am analyzing business models instead of being a consumer

Ran a 3-minute loop, and the initial result seen immediately is this deep urge to understand the business models and tactics of various companies — I want practical data, not theoretical models. I am opening business books and finding data. Instead of being a victim to marketing and consumerism, I have this urge to analyze it from a business perspective rather than fall for it as a consumer.